Woocommerce Tyre & Rim Store
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WOOCOMMERCE TYRE & RIM STORE
The owners wanted to modernise how customers buy tyres and rims. We built a WooCommerce store that brings product discovery and purchasing into one environment, with an ERP integration connecting multiple systems. The scale and technical complexity of the largely automated store require ongoing maintenance. The documented 2024 development focus included Google Performance Max and SEO.
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Service
WooCommerce store and performance optimisation
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Marketing
SEO and Google Ads Performance Max
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Integrations
More than seven APIs connected through an ERP system for third-party order management
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Industry
Tyres and rims
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Products
Project catalogue: 51,000+ products and 150+ brands
Homepage
Product page
Collection page
HOW WE
HELPED
- WooCommerce store: We developed a tailored store and customer journey.
- Performance optimisation: Loading performance and usability were part of the development work.
- SEO: Search-focused structure and content support product discovery.
- Google Ads Performance Max: Advertising campaigns support targeted customer acquisition.
- ERP integration: Multiple APIs connect product and order workflows through one system.
- Trustpilot automation: Automated review requests support customer feedback.
- Media coverage: Coverage in Finnish media supports brand awareness and search authority.
- Organic discovery: SEO work supports organic traffic without relying on paid acquisition alone.
- Blog content: Informative articles attract and support shoppers.
- AI-assisted product descriptions: AI and Excel supported product-description work across the extensive catalogue.
- Order and delivery automation: Automated workflows support fulfilment for customers in Finland.
Historical mobile performance report
Historical desktop performance report
